Innovation is the lifeblood of organizations, helping them to get ahead in the marketplace or close the gap with competitors. Yet innovation is not always a natural skill within organizations. A 2023 McKinsey study found that while 80% of executives thought that innovation was a top priority, only 6% of executives were satisfied with their innovation performance.

There are a number of factors that impact an organization’s ability to innovate – from the hiring of a Chief Innovation Officer to the introduction of new technologies or cross-functional innovation teams. When it comes to driving day-to-day innovation in the workplace, another often unspoken factor is culture. Recent data shows a clear connection between innovation and culture:

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